Take a plunge into the hidden gems of Switzerland through this fictional project imagined to be published by the Swiss Tourism Office: MySwitzerland.
The goal of this campaign is to capture free and accessible summer activities in Switzerland. Bringing the Mediterranean vibe closer to home, due to the travel restrictions during the summer of 2020.
The goal of this campaign is to capture free and accessible summer activities in Switzerland. Bringing the Mediterranean vibe closer to home, due to the travel restrictions during the summer of 2020.
The idea for this project was also to capture these shots with a grainy, analog-like photography style. This re-emerging visual language is very popular within the target audience for this campaign: Gen-Z and Millenials.
Selling the dreamy, sunny, summer aesthetic the young ones need after the spring confinement.
This multi-channel campaign is composed of OOH advertising through posters and mailing, as well as digitally through Snapchat and Instagram effects. Not to forget merchandising, all relating to summer activities.
Tote Bag: Lac de Thoune
Tote Bag: Lac de Morat
Tote Bag: Oberland Bernois
