La Biotique is a store located in Lausanne, Switzerland. The store offers a large range of biological products from food, dog candy to cleaning products. La Biotique was created over 30 years ago and was among the first biological stores in the Canton of Vaud.
Today, the biological label is everywhere. People are getting more and more conscious and want to consume more local and biological. For 'la Biotique' to meet their target audience in a more precise manner, a cleaner and fresher communication would be needed. Therefore, in March of 2020, I decided to give the shop a fresh and sleek new look.

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