Founded in 1895 in Lausanne, Vaudoise is one of the ten main private insurance companies in Switzerland. They have a bold vision: becoming the favourite insurance of the Swiss.
In order to one day reach their goal, they worked closely with BuzzBrothers for their paid & organic social media presence. Vaudoise was the main client I worked with at BuzzBrothers, mainly alongside Pierre-Olivier Dézèque, the Art Director in charge of the account. With Pierre-Olivier's guidance and Manon Barraud's copywriting, I had the opportunity to create many organic & paid media assets for the brand.
Client: Vaudoise Assurances
Agency in charge of Brand Campaign: Franz & René
Agency for Social Media: BuzzBrothers
Supervising Art Director: Pierre-Olivier Dézèque
Copywriter & Social Media Manager: Manon Barraud
Agency in charge of Brand Campaign: Franz & René
Agency for Social Media: BuzzBrothers
Supervising Art Director: Pierre-Olivier Dézèque
Copywriter & Social Media Manager: Manon Barraud
Social Media Campaign
Vous Nous Inspirez – Instagram Filter
Vous Nous Inspirez – Instagram Filter
In March 2023, Vaudoise alongside the bernese agency Franz & René came out with a new brand tagline: “You inspire us.”
On this occasion, BuzzBrothers was in charge of developing this brand tagline on social media. One way of getting the message out, was to release an Instagram filter! This filter broadcasted several messages, which gives prompts to the user showing how he/she is inspiring. We collaborated with several Swiss influencers to get the word out.
On this occasion, BuzzBrothers was in charge of developing this brand tagline on social media. One way of getting the message out, was to release an Instagram filter! This filter broadcasted several messages, which gives prompts to the user showing how he/she is inspiring. We collaborated with several Swiss influencers to get the word out.
I had the opportunity to design most of the filter prompts visuals, as well as develop & create the full storyboard for the launch video announcing the filter. I worked closely with copywriter Manon Barraud & was supervised by Art Director Pierre-Olivier Dézèque. The storyboard was then passed on to our in-house Motion Designers who did a brilliant job in following my brief whilst adding their personal touches to make the video even more dynamic.
SOME TEMPLATES
Keeping it consistent
Keeping it consistent
After the big launch of the new brand tagline, it was time to create consistent Social Media templates in the three key formats. The modular concept around the "bubbles" made it a very mathemical, but satisfying process.
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Social Media Campaign
Vous Nous Inspirez – Videos
Vous Nous Inspirez – Videos
After launching the instagram filter, we came out with more videos on the "You inspire us" concept.
See some selected Instagram video posts, in which I also created the storyboards and collaborated with the Motion Designers.
See some selected Instagram video posts, in which I also created the storyboards and collaborated with the Motion Designers.
CANVA TEMPLATES
Making it accessible
Making it accessible
Once a new art direction was set, with the modular "bubble" concept, the goal was to now make this templatization accessible to all the Vaudoise agencies on Instagram. This meant a dozen of Instagram accounts had to align on this new art direction.
I was in charge to create the Canva templates to ensure a consistent communication throughout all the Vaudoise agencies.
